Ads Lighthouse

Ads Lighthouse monitors paid search ads that appear for selected keywords in Google and Bing results. Brand, affiliate, and PPC/SEM teams can schedule checks by keyword, location, and device, or run one on demand. It records each observation with ad copy, advertiser domain, destination URL, search term, engine, location, device, and time. Teams can review advertiser and keyword history, monitor brand mentions, and classify competitors, coupon sites, and lookalike domains. Affiliate managers can detect configured tracking IDs in saved Google ad links and organize policy cases. Alerts for new or returning advertisers, brand mentions, and affiliate IDs are delivered by email, Slack, or webhook. CSV and Excel exports preserve table filters, and the MCP server is included in every plan. Google Shopping sponsored listings are available on Growth plans and above. The paid-results explorer reports visibility as the share of monitored searches that included a domain; this is not Google impression share. A saved observation shows that an ad appeared at a particular time, location, and device; it does not establish what keyword was purchased or what was spent.