Calculate the observed rates
Launch conversion calculator
Calculate signup rate from visits and signups, plus signup-to-paid conversion rate when you provide an optional paid-conversion count.
Example: enter 200 visits, 20 signups, and 5 paid conversions to calculate rates of 10% and 25%.
Result
Your working result appears here.
Complete the labelled fields. Nothing is published, emailed, or saved to an account by this form.
Keep it handy
The before-you-launch checklist
Save this one-page checklist and use it alongside your launch review before you publish.
Download the checklist
Use the result carefully
What this tool cannot establish
- The calculator accepts non-negative whole counts but does not validate how your funnel events were measured.
- These rates do not explain attribution, sample quality, customer intent, or product-market fit.